Touché

I swear I think my knees buckled a little when I saw them.  They were nothing like any other style boot I had seen before.  

As she put her hand on the door to leave, I could already feel the regret creeping in. “Why didn’t I just ask her about them?!” “How am I going to find out what those were?!” And then, my eyes caught the back of the boot. There it was. Right at the bottom, sewn in at the heel….

“UGG”

Ironically, the exact same involuntary sound that came out of me.

“UGHHH!!” I heard myself say.

Some may wonder “Why the “Ugh” for UGGS Devine?!

Well, truth be told, it’s the ticket on it. 

The $$$$.

I had heard all about how amazing they felt on.  How you’re not suppose to wear socks with them, how warm they keep your whole body, how they make you feel like you’re floating, walking on air, incredibly comfortable. I had heard all about the expense and how they were “Soooo worth it.” “You’ll never regret it.” “It’s a life time investment.” “They’re so well made.” “Treat yourself.” “I love mine, I just know you’ll love them too.” I had heard it all.  

I thought about those boots and browsed on line looking for that specific style for well, in all honestly, way too long.  I was having a difficult time “justifying” this purchase.  Although, I do remember thinking to myself  “What’s the problem? If you were looking for these for anyone else you wouldn’t be hesitating.”  It all came down to self worth and am completely aware of that (now).  At the time though, spending $200 on myself, for a pair of boots, that apparently I’m not suppose to wear socks with, felt over the top.

But these boots, when I say “coveted” I mean for real, drooling in complete envy, over these beautiful boots. Could I rock them like this girl did? I didn’t know.  I only felt the desire.  The want.  The want them for my very own, want.

Two years went by.  2 years.  I had been looking for them for TWO YEARS.  I’d come close but, it was always either “out of stock” or not the right size or not the right color.  Then I found out (from that same girl I watched walk out the door two years earlier) that particular style boot changed, just a little, but just enough that they renamed that boot. 

“Ughhh” that same involuntary sound came out of me again.  

No wonder I couldn’t find them! That changed everything.  Found them, the very next day. Two years of searching had now come down to “They’re right in front of you. They’re the right color and the right size.”

I had to make the decision.  

I couldn’t.  

I didn’t.  

I waited two more weeks. 

Finally, I felt it. “That’s it!! I can’t keep thinking about these!! I’m just doing it!” I hit the “Complete this Order” button and kid you not, it flashed across the screen…

”This Item Is Sold Out.” 

“Ughhhh” there it was again, that same familiar sound. 

It was as if a balloon had exploded and was now recklessly flailing about the room. Completely panicked, I started the search all over again. Two websites later and I found them in stock and clicked the “Complete this Order” button. 

No joke, I instantly felt nauseas.  I called my guy right away with the confession. 

“I just did something.”

Silence on the other end. 

“Ok” he said. 

“Like, I made a big purchase.”

Pause

“Um, Ok”

“I just ordered those UGG boots.  They were $200 dollars, but I got free shipping?!” (As if somehow the “free shipping” was suppose lessen the blow to this news.) 

“Oh God, ok, don’t do that to me. Would ya’ stop please?! So, are they going to sit in the closet or are you going to wear them? Can we still have groceries? What are ya’ saying here?” He said jokingly and loaded with sarcasm.

“I’m saying I just spent $200 on a pair of boots   for myself and I feel sick about it!  But yes, I’m going to wear the heck out of them!!” I proclaimed.  I could feel the relief washing over me.  I continued on with my explanation, and yet he never even asked for one, nor would he ever have asked for one, but here I was “I’ll wear them all winter long and in the summer it’ll be daisy dukes with those boots on and yes, we can still have groceries.” I giggled a little and then immediately followed it up with “Look, if I get them and there’s one thing wrong, something not right,  I’ll send them back and won’t think twice about it. They’ve gotta’ be perfect.”

I was completely prepared to send them back and even wore socks to try them on just in case I SHOULD send them back.

Slipping them on….out of my mouth, once again, that exact same involuntary sound.

“Ughhh!!!  There’s nothing wrong with them. They are truly heavenly and I’m so happpyyy right nowwww.” 

After walking around my house for about 20 minutes in them, I finally plopped on the couch with my feet propped up.  Staring at my new boots, basking in a contentment that I didn’t even know I was missing in my life, completely admiring this “big ticket” purchase of mine, my daydream took me to what the conference room inside the UGG Marketing Division must have sounded like. 

“How do we launch these? What’s going to grab the consumers attention?  Hey, let’s get the consumers saying UGG and they’ll always remember our brand. How do we do that? Hmmm……”

“Ugh, they’re Ugg’s?!”

“Ugh, they’re how much $$$?”

“Ugh, I want them.”

“Ugh, stop coveting them.”

“Ugh, I’m being ridiculous.”

“Ugh, I can’t find them in my size.”

“Ugh, not the right color.”

“Ugh, they discontinued the style.”

“Ugh, do they ever go on sale?”

“Ugh, is this over the top? Do I really need these?” 

“Ugh, they’re sold out?”

“Ugh, what have I done?”

“Ugh, I just purchased Uggs.”

“Ugh, Dangit! Why did I wait so long.”

“Ugh, I wished I bought them two years ago.”

“Ugh, I can’t wear daisy dukes with these, why did I even say that?”

“Ugh, I don’t want to take them off.”

“Ugh, I think I need UGG slippers now.”

“I just love my UGG Boots.”

“UGG’s they are truly amazing.”

So, Touché UGG…..

Ya’ did it! Ya’ made that sound come out of my mouth so many times!!

And yes, they are a lifetime investment, I do feel like I’m floating, like I’m walking on air, they are incredibly comfortable, they do keep my whole body warm, they truly are amazing, and I absolutely do not regret buying them, my only regret is not buying them sooner.

“I have a pair, I love them and I know you will too.”

#treatyourselflikeyourbestfriend

#dontwaittwoyears

#youearnedthem

#happyholidays